DAIRY FARM INTERNATIONAL HLDGS LTD. RELEASE PRELIMINARY RESULTS FOR THE YEAR ENDED 31ST DECEMBER 2010

Hamilton, Bermuda – 04 March, 2011 – In a filing to the Bermuda Stock Exchange, Dairy Farm International Holdings Limited (the “Company”; Ticker: DFIBD.BH) makes a preliminary announcement of results for the year ended 31 December, 2010. Mr. Simon Cheswick, the Chairman stated:

Highlights

• Underlying earnings up 13%

• Profit growth in all regions

• Maxim’s achieved excellent results

• Continued business expansion

OVERVIEW

Dairy Farm experienced another good year in 2010 as generally favourable trading conditions persisted in its Asian markets. The Group’s core business of selling everyday basic products at competitive prices enjoyed strong recognition and support from consumers.

PERFORMANCE

Sales, including 100% of associates, increased by 13% to US$9.1 billion in 2010, while underlying profit at US$410 million was up 13%. Favourable exchange movements enhanced both sales and profit by some 5%. Underlying earnings per share were US¢30.38, up 12%. The profit attributable to shareholders at US$411 million included US$1 million of net non-trading gain.

The Group continued to generate positive cash flows and ended the year with net cash of US$223 million, compared with US$34 million at the end of 2009. Capital expenditure, including two acquisitions, amounted to US$276 million, while an asset disposal produced an inflow of US$37 million.

The Board is recommending a final dividend of US¢13.00 per share, bringing the total ordinary dividend for 2010 to US¢18.00 per share, up 13% on 2009.

OPERATIONS

Dairy Farm continued to expand organically and through acquisitions in 2010, increasing its total number of outlets by 315 to 5,386. In the larger format segment, the Group operated 113 Giant hypermarkets at the year end, comprising 67 in Malaysia, 38 in Indonesia, seven in Singapore and one in Brunei.

There were mixed performances from the Group’s operations in North Asia, with overall sales increasing by 9% and operating profit by 4%. In Hong Kong, Mannings achieved excellent results, as did IKEA which enjoyed a good response to its relocated 13,900 sq. metres store that opened in June. Wellcome traded reasonably, while 7-Eleven had a more challenging year. In Taiwan, Wellcome’s earnings declined in a difficult market segment, but IKEA improved its profitability further.

In Southern China, 7-Eleven was adversely affected by the restrictions on sale of tobacco products, although the business stabilized in the second half. Mannings continued to expand its health and beauty business on the Mainland and added 43 outlets to bring its network to 163.

Restaurant associate, Maxim’s, produced another excellent result with good performances from all its operations in Hong Kong. Expansion in mainland China continued as, in addition to its cake shop chain, Maxim’s opened its first Genki Sushi and SimplyLife outlets in Shenzhen. Maxim’s also operated a food hall at the World Expo 2010 in Shanghai.

In South Asia, sales increased by 12% while operating profit rose by 7%. The buoyant economy in Singapore enabled the Group’s operations to achieve further growth in sales and trading profit despite some demand moving from supermarkets to dining-out. The overall contribution benefited from the strong Singaporean dollar, but this was offset by employment incentives offered by the government being lower than in 2009. In the Indian joint ventures, the 73-outlet health and beauty business is now trading profitably, while the operating losses have been reduced in the supermarket operation.

Sales in East Asia increased by 22% and operating profit by 27%. In Malaysia, the health and beauty stores produced an excellent result and there was a satisfactory performance from hypermarkets and supermarkets, while the country network grew to over 500 stores by the year end. All formats performed well in Indonesia, with particularly strong results from hypermarkets, and the total number of stores increased to 489 with further expansion planned in 2011. The first two supermarkets were opened in Brunei to complement the existing hypermarket and health and beauty formats.

PEOPLE

Dairy Farm’s good results achieved in 2010 reflect the dedication and hard work of all employees. On behalf of the Board, I would like to thank them for their efforts and wish them well in the year ahead.

Alec Tong was appointed as the Group Finance Director in September upon the retirement of Howard Mowlem. We would like to thank Howard for his significant contribution over the past ten years with the Group.

PROSPECTS

Dairy Farm’s major businesses enjoy leading positions in their respective market segments.

The Group’s prospects for 2011 are positive as the economic environments in most of the countries where it operates are expected to remain favourable.

Simon Keswick

Chairman

3rd March 2011

For further information, please contact:

Dairy Farm Management Services Limited

Michael Kok (852) 2299 1881

Alec Tong (852) 2299 1896                email: atong@dairy-farm.com.hk

GolinHarris

John Morgan (852) 2501 7939           email: john.morgan@golinharris.com.hk

Full text of the Preliminary Announcement of Results and the Preliminary Financial Statements for the year ended 31st December 2010 can be accessed through the Internet at www.dairyfarmgroup.com