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ACAMAR FILMS EXPANDS UK TEAM
Hamilton, Bermuda: December 1, 2017 – In a filing with the Bermuda Stock Exchange (“BSX”), Acamar Films Limited announcesAcamar Films Expands UK Team. The full filing stated:
ACAMAR FILMS EXPANDS UK TEAM
Chief Commercial Officer to extend Bing’s Global Expansion
Award-winning UK studio Acamar Films its expanding its team in the UK with the addition of Sandra Vauthier-Cellier as Chief Commercial Officer. This appointment reflects the continued success of Bing and the global growth of the property across broadcast, digital and consumer products.
Sandra Vauthier-Cellier joins Acamar with a wealth of experience having previously held key senior positions including Senior VP Consumer Product – Europe, Middle East & Africa at 20th Century Fox; Chief Brand Officer at Studio 100 Group and Managing Director – Europe, Middle East & Africa at 4Kids Entertainment.
Produced by Acamar Films and Dublin-based partners Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. A ratings hit on CBeebies in the UK and the number one top rated pre-school show on BBC iPlayer, the series won an International Emmy Award in the Kids Pre-School category in 2016, a Writer’s Guild Award and a BAFTA nomination for best Pre-School Series.
In addition to phenomenal UK success, Bing, Flop and his adored cast of friends continue their worldwide travels, with the series on air globally including: ABC and Nick Jr in Australia, Disney Junior in South East Asia, S4C in Wales, Irish broadcaster RTE, SVT in Sweden, DR in Denmark, Gulli and TiJi in France, Clan in Spain, Portugal’s
Canal Panda, Canal + Poland, BBC Worldwide, Africa, Norwegian broadcaster NRK, New Zealand’s TVNZ, LTV Latvia and HOP in Israel. The series also airs across Eastern Europe via Minimax and reaches Belgian audiences via broadcaster VRT.
The global licensing programme for Bing is also growing rapidly both in the UK and across multiple markets where a range of products including toys, clothes, puzzles and games and books are experiencing great success at retail.
A strong line up of best-in-class broadcast and licensing partners, new content deals and investment in brand marketing activity all combine to drive brand visibility and connect with audiences across the UK and internationally.